Meta's current WhatsApp Business Platform model charges for eligible delivered template messages, with the amount depending on message category and recipient country. This guide explains the separate subscription, message, AI, tax and payment-provider components of an India cost estimate.
Since July 1, 2025, Meta's official guidance uses a per-message model for delivered template messages. The amount varies by template category and the recipient's country calling code. Non-template replies and messages sent during an eligible customer service or free entry point window may not incur a Meta message charge, but eligibility is rule-based and can change. Read Meta's current pricing documentation before relying on any estimate.
Template category, recipient country and eligibility rules affect the applicable Meta charge. Check the live rate card rather than treating historical figures as a quote.
Promotional content, offers, product launches and re-engagement. Use the current Meta category and India rate card for a live estimate; consent and template approval still apply.
Order updates, shipping notifications, payment confirmations and appointment reminders. An eligible utility template may be free during an open customer service window under Meta's rules.
OTPs, login codes and password resets. Authentication templates have their own category and volume rules, so use the current Meta rate card or your BSP invoice.
Customer-initiated support replies may be free when sent within an eligible customer service window. The platform subscription and other applicable charges still remain separate.
₹999/month platform subscription per WhatsApp Business Account. It covers the Mappstore platform and chatbot publishing.
Estimate eligible delivered template messages using the current Meta category and India rate card. Rates can change.
VibeFlow AI generation uses token-based billing. Publishing is included with the platform subscription; AI usage is a separate component.
Applicable taxes and payment-provider charges are separate line items. Check the invoice and payment terms for your transaction.
Message volume, current Meta rules, AI token usage, taxes and payment-provider charges can change the final amount. Use the pricing calculator for planning and confirm a live quote in your account.
Free eligibility is conditional. It does not remove the Mappstore subscription, AI usage, tax or payment-provider components of your bill.
Meta documents a 72-hour free entry point window for qualifying messages after a user enters from a Click to WhatsApp Ad or Facebook Page call-to-action on Android or iOS. Ad spend still applies. See Meta's eligibility rules.
When a customer messages you, eligible replies within the open customer service window may not incur a Meta message charge. The 24-hour window and message type rules still apply.
Meta's current guidance says non-template replies are not charged as template messages. Check the live documentation and your BSP invoice for the exact eligibility of each message.
Flows can reduce back-and-forth, but their messages still follow the applicable message type, template and eligibility rules. Do not assume every Flow interaction is free.
Use your delivered template volume and the current rate card to model a range. The examples below explain the method without publishing unsupported competitor or historical rates.
Estimate delivered marketing templates × the current Meta marketing rate, then add the ₹999/month platform subscription and applicable taxes, AI and payment-provider charges.
Estimate delivered utility templates × the current utility rate. Eligible replies in an open customer service window may be free; confirm eligibility before forecasting.
Estimate delivered authentication templates using the current India rate card and any volume tier. Add subscription, applicable AI usage, taxes and payment-provider charges.
Model each WhatsApp Business Account and its message volume separately, then verify how the platform subscription and invoice line items apply to your account.
The WhatsApp pricing calculator uses the displayed planning inputs. It is not a quote and does not replace current Meta rates, taxes, AI usage or payment-provider terms.
Explore the WhatsApp Store, Drip Campaigns and Reseller Program pages for product details. They describe capabilities separately from platform, message, AI, tax and payment-provider charges.
Use the Mappstore pricing calculator to plan your monthly bill before you commit. It is an estimate, not an exact quote.