The WhatsApp green tick is Meta's 'Verified Business' badge — the small green checkmark next to your business name that immediately tells customers you are the real, official brand. This guide explains exactly who qualifies, how to apply, what documents you need and how Mappstore helps you secure it on the first attempt.
The green tick is Meta's official Verified Business badge that appears next to your business name on WhatsApp. It signals to customers that Meta has verified your brand identity, ownership and notability. Verified businesses see higher trust, lower spam reports and noticeably higher conversion on Click-to-WhatsApp ads and broadcasts. Crucially, the green tick is granted by Meta — not by your BSP — based on a strict notability and eligibility review.
Meta only awards green tick to businesses that meet ALL of these criteria.
Multiple credible third-party news mentions of your brand in major Indian publications, Wikipedia entry, or significant social presence.
You must already have a live WABA account in good standing. A free WhatsApp Business app account is not eligible.
Your FBM must be fully verified (Business Verification status: Approved) with KYC documents accepted by Meta.
Private Limited, LLP, Partnership or Proprietorship registered in India with valid GSTIN, PAN and CIN/registration certificate.
Your domain should match your business name, have working contact pages, privacy policy and a non-template design.
WABA should show genuine inbound and outbound message activity for at least 30 days before applying.
Mappstore reviews your FBM, WABA, business profile and notability evidence — and tells you if you'll likely pass.
Submit your incorporation certificate, GSTIN, PAN, address proof and authorized signatory ID via Facebook Business Manager.
From your Mappstore dashboard, request green tick for your WABA. We package the application with all required notability links.
Meta's review team evaluates notability and eligibility. Most decisions arrive in 2–6 weeks; we monitor and follow up.
Most common rejection reason. Meta needs to see independent third-party coverage of your brand in reputable publications, not just your own website or paid PR.
You cannot get green tick without first passing Facebook Business Manager verification. Many businesses skip this step and get instantly declined.
Your WABA display name, FBM legal name, and incorporation certificate must match exactly. Even minor differences cause rejection.
Display names that look generic ("Customer Care", "Sales") rather than your brand name fail the notability test.
Numbers with very low message volume or recent activation are usually told to come back later.
Template Wix sites with stock copy and no business address are flagged as low-trust.
Get a free pre-flight audit from Mappstore and maximize your chance of first-try approval.