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How We Evaluated These Providers
We spent 6 months testing each platform with real business accounts. Our evaluation considered:
- Total cost - Including hidden fees and message markups
- Feature completeness - Chatbots, integrations, analytics, team features
- Ease of use - How quickly can a non-technical person get started?
- Support quality - Response time, availability, language support
- Reliability - Uptime, delivery rates, API stability
1. Mappstore
Editor's ChoiceMappstore is our top pick for Indian businesses looking for the best value. Unlike providers that charge Rs 2,499-8,999/month platform fees, Mappstore charges just Rs 999/month WABA subscription plus transparent message rates. This makes it significantly cheaper for businesses of all sizes.
Pros
- Low Rs 999/month WABA subscription
- Transparent per-message pricing
- Free chatbot builder included
- Shopify & Zoho CRM integration
- White-label for agencies
- Local Indian support (Hindi/English)
Cons
- Newer platform (less brand recognition)
- Fewer third-party integrations than Wati
- No iOS/Android mobile app yet
Best for: SMBs, e-commerce businesses, digital agencies, and anyone who wants maximum value without monthly commitments.
Try Mappstore Free2. Wati
Wati (formerly WhatsApp Team Inbox) is one of the most popular WhatsApp API providers globally. They offer a polished interface and good integrations, but their pricing model includes both subscription fees and message markups that can add up quickly.
Pros
- Well-established, trusted brand
- Good third-party integrations
- Mobile apps available
- Solid documentation
Cons
- Expensive monthly subscription
- Significant message markup
- Chatbot costs extra
- Limited team members on basic plan
Best for: Businesses that prioritize brand reputation and are willing to pay premium for established solutions.
Compare with Mappstore3. AiSensy
AiSensy is a popular choice for Indian businesses looking for an affordable entry point. Their basic plan starts at Rs 999/month, making it accessible for small businesses just getting started with WhatsApp API.
Pros
- Affordable entry plan
- India-focused company
- Simple interface
- Good for beginners
Cons
- Limited to 2 team members (basic)
- Basic automation only
- Limited integrations
- No white-label option
Best for: Small businesses with simple needs and low message volume.
Compare with Mappstore4. Interakt
Interakt is backed by Jio/Haptik, giving it strong enterprise credibility. It focuses on conversational commerce and offers solid e-commerce integrations. However, pricing information isn't as transparent as competitors.
Pros
- Backed by Jio/Haptik
- Good e-commerce focus
- Shopify integration
- Reliable infrastructure
Cons
- Opaque pricing
- Less intuitive interface
- Enterprise-focused sales process
Best for: E-commerce businesses comfortable with enterprise sales cycles.
5. Gupshup
Gupshup is a messaging pioneer in India with over 20 years of experience. They focus primarily on enterprises and developers, offering powerful APIs but less emphasis on user-friendly interfaces for non-technical users.
Pros
- Trusted enterprise brand
- Powerful developer APIs
- Multiple messaging channels
- High volume capabilities
Cons
- Complex for non-developers
- Enterprise pricing
- Limited self-serve options
Best for: Large enterprises with development teams and high-volume requirements.
6. Infobip
Infobip is a global CPaaS (Communications Platform as a Service) provider offering WhatsApp along with SMS, email, and other channels. Their strength is omnichannel communication for enterprises.
Pros
- Global presence and reliability
- Omnichannel capabilities
- Enterprise-grade security
- 24/7 support
Cons
- Expensive for SMBs
- Complex pricing structure
- Overkill for WhatsApp-only needs
Best for: Global enterprises needing omnichannel communication solutions.
7. Twilio
Twilio is the developer's choice - a powerful, flexible platform that requires coding to use effectively. It's API-first with minimal user interface, making it unsuitable for non-technical teams.
Pros
- Most flexible API
- Excellent documentation
- Pay-as-you-go pricing
- Works globally
Cons
- Requires developers
- No user interface for non-tech
- USD pricing (expensive with INR)
- No built-in chatbot builder
Best for: Technical teams building custom WhatsApp solutions from scratch.
Side-by-Side Comparison
| Provider | Monthly Fee | Chatbot | Best For |
|---|---|---|---|
| Mappstore | Rs 0 | Free, visual builder | Best value, SMBs, agencies |
| Wati | Rs 2,499+ | Extra cost | Established brands |
| AiSensy | Rs 999+ | Basic only | Budget starters |
| Interakt | Contact sales | Included | E-commerce |
| Gupshup | Enterprise | API based | Large enterprises |
| Infobip | Enterprise | Available | Omnichannel needs |
| Twilio | Pay-per-use | Build yourself | Developers |
Ready to Get Started?
Try Mappstore - just Rs 999/month WABA subscription, transparent pricing.
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