Connect with your customers on WhatsApp at scale. Send bulk messages, build chatbots, and automate your customer communication - all through the official WhatsApp Business API.
Think of WhatsApp API as a bridge between your business systems and WhatsApp. While the regular WhatsApp Business app works great for small shops handling a few chats a day, the API is built for businesses that need to communicate with hundreds or thousands of customers.
With WhatsApp API, you're not just sending messages one by one. You can send order updates to all your customers automatically, build chatbots that answer questions 24/7, let your entire team respond to customers from the same WhatsApp number, and connect WhatsApp to your existing CRM or Shopify store.
The best part? Your customers see no difference. They're just chatting on WhatsApp like they always do. But behind the scenes, you have powerful tools managing everything efficiently.
Not sure which one you need? Here's a simple comparison to help you decide.
| Feature | WhatsApp Business App | WhatsApp Business API (Mappstore) |
|---|---|---|
| Best for | Small businesses, solo entrepreneurs | Growing businesses, enterprises |
| Multiple team members | ||
| Bulk messaging | ||
| Chatbot automation | ||
| CRM integration | ||
| Analytics | ||
| Green tick verification | ||
| Cost | Free (but limited) | Pay per message (from Rs 0.12) |
From automated order updates to lead generation chatbots, here's how businesses are using WhatsApp API.
Send promotional messages to thousands of customers at once. Festival offers, new product launches, flash sales - reach everyone instantly with personalized messages.
Build chatbots that handle FAQs, take orders, book appointments, and qualify leads - all without human intervention. Works 24/7, even when you're sleeping.
Your entire customer support team can respond to WhatsApp messages from the same number. Assign chats, add notes, and never miss a conversation.
Automatically send order confirmations, shipping updates, and delivery notifications. Integrate with Shopify or your own system for real-time updates.
Run Click-to-WhatsApp ads on Facebook and Instagram. Capture leads directly in WhatsApp and nurture them with automated follow-ups.
Share your product catalog right inside WhatsApp. Customers can browse, ask questions, and place orders without leaving the chat.
Create your Mappstore account in 2 minutes. No credit card needed to get started.
Link your Facebook Business Manager. We'll guide you through the verification process.
Use your existing business number or get a new one. We handle all the technical setup.
Create templates, import contacts, and launch your first WhatsApp campaign!
Join 500+ businesses already using Mappstore to grow on WhatsApp