What is Mappstore's N-Tier Reseller Model?
Starting your own business can be daunting, but Mappstore makes it easier with its n-tier reseller model. If you're an entrepreneur, digital marketer, or an agency owner, this model lets you sell WhatsApp Business API services under your own brand. And, it’s not just a one-level reseller program — it goes several layers deep (hence, n-tier), offering cascading opportunities for growth.
But how exactly do credits and markups work in this system? Let’s break it down so you can see why Mappstore has become the go-to platform for Indian businesses looking to scale their WhatsApp marketing services.
What Are Credits and Markups?
Credits: The Fuel for Messaging
In Mappstore, credits are the currency used to send WhatsApp messages. Every time a message is sent via the platform, credits are deducted based on the type of message (e.g., template messages, session messages) and its destination (domestic or international).
Pro-tip: If you've ever tried manually messaging hundreds of customers, you know how tedious it can be. With Mappstore’s bulk messaging feature, you only need sufficient credits to message thousands — saving both time and sanity.
Credits are prepaid, which means you’ll purchase them in advance. As a reseller, you can also allocate credits to your customers or sub-resellers. The beauty of this system is its transparency. You can monitor credit usage easily from the dashboard.
Markups: Your Earnings Multiplier
Here’s where it gets exciting. As a reseller, you set a markup on the base price of WhatsApp messaging. For example, if Mappstore’s base price is ₹0.25 per message, you can sell it to your customers for ₹0.35. That ₹0.10 difference is your profit.
The n-tier model allows you to onboard sub-resellers who can, in turn, set their own markups. This cascading structure means you not only earn from your direct sales but also from the markups of your sub-resellers. It’s like building a mini-WhatsApp empire!
How and When Are Markups Credited?
Markups are credited to your account instantly whenever a customer or sub-reseller uses the platform. Here’s an example to make it crystal clear:
- Step 1: You buy 10,000 credits at ₹0.20 per message from Mappstore.
- Step 2: You sell the credits to your customer for ₹0.30 per message.
- Step 3: Your customer sends 1,000 messages, earning you a ₹100 markup (₹0.10 x 1,000 messages).
The same logic applies if you onboard sub-resellers. Their markups on their customer’s usage will also flow up to you, creating a cascading revenue stream. All transactions are logged transparently in the Mappstore dashboard, so you can track your earnings in real time.
Why This Model Works for Indian Entrepreneurs
India’s small and medium business (SMB) sector is booming, and WhatsApp is the communication tool of choice for most customers. Mappstore’s n-tier reseller model is perfectly tailored for this market because it allows you to:
- Start your business with minimal investment (just ₹25,000/year for the white-label platform).
- Offer services under your own brand, boosting credibility.
- Scale effortlessly by onboarding sub-resellers.
- Earn passive income through cascading markups.
Here’s an example: Raj, a digital marketing agency owner in Mumbai, joined Mappstore as a reseller. He onboarded 15 small retail businesses and 3 sub-resellers in just 6 months. Today, Raj earns over ₹1 lakh per month in markups alone!
How Mappstore Stays Ahead of Competitors
In the race to dominate the WhatsApp Business API market, Mappstore has a few key advantages:
- Affordable Pricing: Competitors like Wati and AiSensy are pricier, making Mappstore the best choice for SMBs.
- Deep Integrations: Shopify and Zoho CRM integrations make it a no-brainer for e-commerce businesses.
- Ease of Use: The visual chatbot builder lets anyone create automated flows without coding.
- Local Support: Unlike Gallabox, which has a steep learning curve, Mappstore offers local support to guide you through every step.
2026 Trends: Why Automation Is the Future
By 2026, the WhatsApp Business API market is expected to double. Automation will play a key role, especially for industries like retail, healthcare, and education. Mappstore’s features like the bulk campaign manager and chatbot builder make it future-proof for these trends.
Imagine being able to automate customer queries, send personalised promotions, and track campaign performance — all from a single platform. No more juggling spreadsheets or manually following up with leads.
Conclusion: Ready to Start Your Reseller Journey?
Mappstore’s n-tier reseller model isn’t just another business opportunity; it’s a way to build a scalable, profitable venture in the growing WhatsApp marketing space. Whether you’re a solo entrepreneur or an agency looking to expand, this platform offers the tools, transparency, and support you need to succeed.
Call-to-Action: Ready to take the first step? Sign up for Mappstore’s reseller program today and start earning from the power of WhatsApp automation!